Squarespace is a great web management tool that’s easy to use without an intense learning curve.  You should know that you are not limited by the 23 odd templates. Squarespace has some fantastic resources for you to access the code for any template, make changes, and deploy those changes back to Squarespace site. If you’re adventurous, you even code your own SS template from scratch.  Here are three things to consider when planning out your custom Squarespace theme.

1. See how far you can get with one of the default templates

Maybe there’s a template you like, but is simply missing a few design features you want. Take some time to start a “free trial” for the website and test out a few templates. Don’t worry about copy, images, or content, just dump some test content in and play with each template. See this page for a good comparison of templates or this page on picking a template.

2.Consider what’s easy / hard to change

Things that are quick and easier to change…

  • Website Colors
  • Type size / family
  • Hero Banner styles / size
  • Button style

Things that are more difficult to change…

  • Navigation — Don’t want a hamburger menu on desktop, look for another template as your starting point.  
  • Squarespace Blocks. Not all SquareSpace template are created equal. Some have more functionality than others. These blocks can be edited and even created from scratch.

See this page for if you want to dive into customization process yourself.

3. Don’t waste too much time playing with the code

If you are a business owner, marketing manager, or web designer, but don’t have much experience with HTML / CSS / Javascript, GIT commits, or compiling code — don’t waste your time, find help!

Note: If you’re more comfortable designing in Illustrator, XD, InVision Studio, Sketch, or Photoshop, rather invest your time in the website design. I’ve personally wasted many hours.

Hope this helps save you some time on your next SS project!

PS — If you’re looking for help building your Squarespace template, click the “Let’s Chat” button above and we’ll see if we can make your web dreams a reality ?