Fathom: Privacy First Website Analytics

by | Aug 16, 2020

With over 85% of websites using Google Analytics, there’s a good chance your site has the pixel installed.

Although Google Analytics doesn’t cost you money every month, it’s definitely not free. Google is leveraging your web traffic to feed its algorithm. Your website is essentially sharing your visitors information with advertisers!

A few months ago our company completely eliminated Google Analytics from all of our sites and all of our client’s websites and made the switch to Fathom Analytics.

Fathom is simple, privacy-focused website analytics for bloggers & businesses. Here are a few reasons we made the switch.

1. Unlimited Domains for the same Monthly Price

If you’re running a business you probably have more than one domain. Fathom lets you add as many domains and websites as you want for the same monthly fee ($14/mo)!

2. Faster and smaller file size (96% Reduction)

Google Analytics tracking code is about 45.7 KB while Fathom only uses 1.6 KB that’s a reduction of over 96% making your website even faster to load!

3. Get Weekly or monthly reports sent to your inbox

Get beautiful weekly or monthly reports sent to directly to your inbox or even to your client’s inbox.

4. No GDPR, CCPA or PECR notices required

Fathom doesn’t collect any invasive or personal data about your website visitors, and we don’t use cookies, so you don’t have to show those pesky notices that your visitors hate. Fathom Analytics is GDPR, CCPA and PECR compliant website analytics without needing popups.

5. Avoid ad-blockers that Google Analytics is blocked by

Research shows that at least 30% of internet users have some form of ad-blocker installed. That means that 30% of internet users are blocking Google Analytics from tracking them right now. And rightly so, Google Analytics collects and stores personal information. Fathom Analytics offers a competitive advantage over Google Analytics by dodging ad-blockers, which means our customers aren’t sending data to Google.

Interested in protecting your website visitor privacy?

Use Get $10 credit using this link on signup: